Tactics

Touchpoints

Touchpoint definition: A touchpoint is any time a potential customer or customer comes in contact with your brand–before, during, or after they purchase something from you. Touchpoints in marketing communications are the varying ways that a brand interacts and displays information to prospective customers and…

Business Model Canvas

A business model is a blueprint for your business and a way to show how you deliver value to you customers. This is a quick guide to the business model canvas, first introduced by Alexander Osterwalder and his company Strategyzer. The business model canvas is an…

Tactics – What are we fighting for?

“Why does the guerrilla fighter fight? We must come to the inevitable conclusion that the guerrilla fighter is a social reformer, that he takes up arms responding to the angry protest of the people against their oppressors, and that he fights in order to change…

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