Starting out is not easy
ENTREPRENEURS ARE EVERYWHERE
Stop building products and start fighting for a group of people in need. If you want to win against larger companies with better resources, you need some advantage. Guerilla Startup is about starting up with limited resources and focusing on the customer.
It is about acknowledging that starting out is hard and to win you have to fight, and to win the fight you need the right strategy, the right tactics, and willingness to execute.