It is like a business in a box
AND IT IS A TRAINING TOOL FOR ENTREPRENEURS
It is more to building a business than a good idea. Actual the idea is the easy part, the hard part is the execution, adjusting the plan and making all the right decisions.
Guerilla Startup "the game" is made with that specific purpose in mind, training the decisionmaking skills of entrepreneurs to cope with all the uncertainty they will face when building their own business.